BRANDING Across most industries, brands are a key success factor to excelling in the marketplace. For McCombie Group, the key to this challenge is the customer– We take a customer-focused and value-based approach to branding. The overall aim of strategic brand management is to accumulate brand value and transform it into inimitable, stable brand assets.…
SALES CHANNEL / DISTRIBUTION OPTIMIZATION Companies have a limited number of levers to drive growth. With the proliferation of new sales channels and technology-enabled selling, most companies now have the opportunity to transform their selling organizations. A properly designed low-cost sales platform can actually drive incremental revenue. McCombie Group can work with clients to develop…
INNOVATION AND PRODUCT DEVELOPMENT Innovation plays a decisive role in keeping a company one step ahead of its competitors. In a globalized and more competitive environment, a comprehensive approach to product development is required. We combine extensive experience in product development with proven capabilities in market research, benchmarking, and analysis to help companies formulate new…
About 75 percent of business owners “profoundly regret” selling their business one year after finalizing the deal, according to the Exit Planning Institute Survey. One of the prime reasons for their unhappiness is closing the sale with the wrong buyer. After all, every seller and buyer has a certain set of goals, values and priorities.…
