Strategy is about perpetuating sustainable competitive advantages. It begins with an objective assessment of the market landscape and your capabilities, and ends with tactical answers to the fundamentals of business: “when, where, how, and with what” do I compete. Shareholder value is created by choosing the right products and services, extracting value from other stakeholders, competing successfully to gain market share, and even selectively cooperating to enlarge the potential market.
Most strategic decisions are dynamic and interdependent—the best strategies for our clients often depend on the choices made by their competitors, customers, suppliers, and other stakeholders (e.g., regulators). Executives recognize these interdependencies but don’t always know how to systematically describe, predict, and capitalize from these insights.