Hispanic-facing companies present a burgeoning and largely overlooked investment opportunity in the private equity arena. As the private equity investment class has become increasingly saturated, it has experienced diminishing returns. In order to maintain strong returns, investors need to identify and target new investment opportunities. This Article focuses on the potential of Hispanic-facing companies, which we have defined as (1) those that are Hispanic-owned, (2) those that provide traditionally Hispanic products or services, or (3) those that can benefit from targeting their products or services to the Hispanic community. These companies are particularly well positioned to prosper in coming years due to the healthy top-line revenue environment emerging in the United States. Hispanics’ high demographic growth, relatively youthful population, strategic location in urban and cultural centers, growing purchasing power, strong brand loyalty, and the increasing cultural chic of Hispanic goods and services lead us to conclude that Hispanic-facing companies will experience strong revenue growth in the upcoming years and are thus prime investment targets.