Across most industries, brands are a key success factor to excelling in the marketplace. For McCombie Group, the key to this challenge is the customer– We take a customer-focused and value-based approach to branding. The overall aim of strategic brand management is to accumulate brand value and transform it into inimitable, stable brand assets. There are two prerequisites to building and growing a valuable brand: a distinct value proposition and persistent and creative brand communication via all marketing channels.