Branding

BRANDING Across most industries, brands are a key success factor to excelling in the marketplace. For McCombie Group, the key to this challenge is the customer– We take a customer-focused and value-based approach to branding. The overall aim of strategic brand management is to accumulate brand value and transform it into inimitable, stable brand assets.…

Sales Channel / Distribution Optimization

SALES CHANNEL / DISTRIBUTION OPTIMIZATION Companies have a limited number of levers to drive growth. With the proliferation of new sales channels and technology-enabled selling, most companies now have the opportunity to transform their selling organizations. A properly designed low-cost sales platform can actually drive incremental revenue. McCombie Group can work with clients to develop…

Innovation and Product Development

INNOVATION AND PRODUCT DEVELOPMENT Innovation plays a decisive role in keeping a company one step ahead of its competitors. In a globalized and more competitive environment, a comprehensive approach to product development is required. We combine extensive experience in product development with proven capabilities in market research, benchmarking, and analysis to help companies formulate new…

SELLING IS NOT A BINARY DECISION

Generational transitions require capital and a renewed commitment to the business. They can force difficult decisions, including whether to sell, although other alternatives may be superior. Many owners dream of keeping their business within the family for generations, yet this becomes increasingly difficult over time. Ownership stakes become dispersed among family members whose priorities are…

Hispanic Private Equity

Hispanic Private Equity- A Cultural Approach to Achieving Superior Investment Returns Harvard Latino Law Review Spring 2007   Hispanic-facing companies present a burgeoning and largely overlooked investment opportunity in the private equity arena.  As the private equity investment class has become increasingly saturated, it has experienced diminishing returns.  In order to maintain strong returns, investors…